On the heels of WOM Slam 1, we decided to raise the bar a bit for coming up with WOM-worthy ideas for our next 'client."

Tonight, the good folks at JackBe, brought their challenge to table.

How do you make the concept of a "mash up" something that the lay person will understand?

With plenty of drinks (featuring Mie N Yu's "Cherry Blossom" special) and some authentic food of the Silk Road, close to 40 people put their heads together for 2 hours trying to figure out how to help JackBe better communicate their vision.

The winning team each received a copy of Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz (thank you Andy for the donation!) as well as a $50/person gift certificate to Mie N Yu.

The second place team also each got a copy of Word of Mouth Marketing.

And  there were plenty of other door prizes, including Purell (thanks to Johnson and Johnson who remind you to practice 'safe networking'), t-shirts, and other assorted tchotchkes.

The criteria for victory?

1. low-cost 
2. easy to implement
3. give someone a reason to talk

And thanks to a number of folks who livetweeted the event. Just added to the excitement.

And a bonus…not only did the WOM Slam generate excitement inside, but outside as well.

Here’s one tweet from someone following a WOM Slam attendee…obviously of value to JackBe.

 

We will be doing more WOM Slams in DC and other cities as well, so check out (and join) our WOM Slammers Facebook Group, follow WOM Slam on Twitter, and/or subscribe to my EventBrite RSS feed, or drop me a line by commenting here.