Let’s start with an analogy.

The skill required to market in the broadcast era was like knowing how to use a hammer to hit nails.

Generations of marketers became quite adept with the hammer.

Today, though, marketing is like knowing how to put in a screw.

You don’t use a hammer for that.

The challenge is that your marketing culture is most likely designed to pound in those nails, not turn screws.

That’s not the end of the world. It is what it is.

So, what are we going to do together to change that?

Well, it’s called a Marketing Anthropology Assessment and it does a few things:

1. records and observes the way that your marketing function currently operates (in a non-judgmental path)
2. assesses your marketing function on its readiness for Dandelion Marketing
3. identifies the migration path (in a prioritized manner) towards a Dandelion Marketing Culture
4. provides a scorecard for measurement and ROI

It’s fairly quick (about a week) and gives you immediate, actionable ideas.

Questions? Drop a line.

But don’t take it from us:

“I read your report yesterday afternoon. This morning, I already did three of the things you suggested. You were spot on! Thank you.”

Jess Agunsday, Community Manager of the Forrester Groundwell Award-finalist, Mashup Developer Community at JackBe