Making Everyone A Marketer…

June 27, 2011

What happens when you make EVERYONE in your organization a marketer?

  • How does $200k of equivalent marketing spend sound? (case study)
  • What about cost-effectively improve your customer experience in under 40 minutes? (one example)
  • And how about measurably improving the loyalty and passion that your employees have for your company (in a big way-example)

Does it work?

But it’s more than the raw business results in the short-term (though that’s important, of course).

It’s about how it creates a culture of EMPOWERED marketers. See for yourself.

WHY might you want to do this?
For the full philosophy, check out the eBook: Dandelion Marketing: How to Increase Your Odds of ‘Going Viral’

Or, for now…here are some video thoughts.

Questions?