Making Everyone A Marketer…
June 27, 2011
What happens when you make EVERYONE in your organization a marketer?
- How does $200k of equivalent marketing spend sound? (case study)
- What about cost-effectively improve your customer experience in under 40 minutes? (one example)
- And how about measurably improving the loyalty and passion that your employees have for your company (in a big way-example)
Does it work?
- Steve Hagerty, CEO of Hagerty Consulting:
“we were talking about it way into the night.” - Jen Troxell, VP of Marketing for Global 360 said:
“we could have never gotten this kind of company involvement without a program like this.”
But it’s more than the raw business results in the short-term (though that’s important, of course).
It’s about how it creates a culture of EMPOWERED marketers. See for yourself.
WHY might you want to do this?
For the full philosophy, check out the eBook: Dandelion Marketing: How to Increase Your Odds of ‘Going Viral’
Or, for now…here are some video thoughts.
