I was introduced to Philippe Labelle of Zefridge (a neat concept, worth checking out) through a mutual friend. Philippe lives in Montreal, but we both planned to be in NYC during mid-September.
We agreed to meet up.
At Penn Station.
During the middle of the day.
If you've never been there, it's a pretty busy place. Lot of people.
Not always easy to find someone you've never met.
Phillipe sent an email, suggesting a place to meet...and then he did one thing that was remarkable.
He attached his picture.
So simple, but so effective.
Reduced the time-to-find and produced something worth talking about.
Philippe obviously cares about his micro-brand.