Image by Tim Cummins via Flickr

One of the 8 Marketing Survival Strategies for the Attention Economy is “You Can’t Hide.”

You can try to pretend to be someone else.

You can hope that you won’t be tracked down.

But the Internet makes things easier…for people to expose the truth.

• John Mackey, CEO of Whole Foods, is the poster boy for this lesson, but here are a few more.
  
• Mark Cuban, CEO, of the Dallas Mavericks, publicly excoriates those who write in with (offensive) anti-Josh Howard messages. (And in a double lesson on this, Cuban took down his post, but of course, others already had copied it)
  
• Regardless of your politics, you can’t approve of intentional smear campaigns. Here is one that went after Palin and has been revealed as such. (BTW, I’m not saying only Dems are guilty of this, just proving a point).
  
• And it doesn’t have to be a BIG story. There’s a kosher slaughterhouse in Iowa accused of numerous points of misconduct. Their PR firm tried to hide and fight for them. Didn’t work.

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