One of the classic questions in business is just that.
"What business are you in?"
And the classic example is when railroad companies failed to recognize that they were in the "transportation" business and not in the "railroad" business.
Frame it in the terms of why your customers are buying from you.
So, while I love the concept of Community Driven Marketing, that is not what my clients buy.
What they buy is "a very cost-effective way to find new customers, keep existing customers, and deliver measurable sales results that make the investment more than worth it."
And, what business are you in?
