The Never Stop Marketing Todd Newfield Award is given quarterly (roughly) to the blog reader who, through a comment (or multiple comments), best exemplifies Golden Rule #2 of my first boss.
His sage advice was:
"There are two keys to success in business.
First, only work with people you like.
Second, don't ever believe your own bullshit."
This quarter’s winner is Paul Farrell who wins for unsubscribing from the blog.
Sort of.
I got a note saying that Paul had unsubscribed from the blog.
So, as I usually do, I wrote back to him saying
“No hard feelings, I promise, but wondering where the value was missing for you? Always trying to learn.”
And, right after I hit send, I saw a note from Paul in my inbox
“Hey Jeremy, I’m moving my subscription of your blog to a new email address (since I moved companies). Got to tell you…for a guy who talks about touchpoints a lot, the unsubscribe confirmation email is NOT remarkable.”
Well, as it turns out, that’s managed by Feedburner and I have not yet been able to figure out how to change it (the welcome email I can affect, however).
Anyway, that’s not the point.
The point is that Paul kept me on my toes and that’s why he gets the award.
Congratulations!
For a tip on how to win the award yourself, see here.
He joins our illustrious list of previous winners
