The Never Stop Marketing Todd Newfield Award is given quarterly (roughly) to the blog reader who, through a comment (or multiple comments), best exemplifies Golden Rule #2 of my first boss.
His sage advice was:
"There are two keys to success in business.
First, only work with people you like.
Second, don't ever believe your own bullshit."
This quarter’s winner is Bob Fichtner for his astute analysis of the potentially contradictory concepts in Community Driven Marketing and the follow-on Dandelion Marketing.
While I hope they have been resolved, I admire his clear focus and insight.
That’s what we look for in our Newfield Award Winners.
For a tip on how to win the award, see here.
He joins our illustrious list of previous winners