I’ve started reading “The Shallows” by Nicholas Carr.
It’s just the fascinating type of analysis that I enjoy and while some of the conclusions are a bit disheartening (in terms of cognitive abilities), I think there’s also some critical data that needs to be taken into account as more and more of your communications go online or become digital.
As if you didn’t know….
- Shorter is better. Much better.
- People don’t really read long form. They skim.
- They move over the page in an “F” like way…across the top. Down. Across the middle. Down.
- Visual. Visual. Visual.
There’s room for long-form, but it has to have its place.
Communication-and thus marketing-is changing FUNDAMENTALLY.
Oh…and, believe it or not, fewer links might make your content more compelling.