If the hypothesis that I am laying down in my series of posts on “Marketing in a Billion Channel Universe” is even partially accurate, you’ll agree that the need for innovation in your marketing efforts is paramount.
Of course, this isn’t anything new and far smarter minds have long pointed this out (see Drucker “The business enterprise has two—and only two—basic functions: marketing and innovation.” (The Essential Drucker)]
The question for ALL of us is: How do we do innovation?
Changing the USA dramatically is outside the scope of my blog (and I’m less optimistic about that, I am afraid), but changing your company or organization?
That IS something you can control.
I’m about 80% of the way done with Start-up Nation: The Story of Israel's Economic Miracle
There is no doubt that the results for Israel are impressive
- Aside from the US and Canada, Israel has more companies listed on the NASDAQ than any other country (and more than all of Western Europe combined)
- On a per capita basis, it is the highest rate of innovation of any country in the world
- All of this is done with a country of 7 million, in a declared state of war for every day of its existence, and blessed with basically NO natural resources
As for how it happened, there’s a lot in this book that you can take and apply to your organization.
- create a culture for high fault tolerance (which I touch on in part 5 of the series)
- encourage fierce debate and discussion, regardless of rank
- “necessity is the mother of invention”
- keep the pressure up
If you’ve ever traveled to Israel, you’ll get a kick out of it. If you haven’t, you’ll still glean a HUGE amount of insight and perhaps, it will help you instill that start-up mentality in your team, group, division, or organization.
For more information, you can visit their website or join them on Facebook.
