I saw this ad in the Atlanta airport and I couldn’t decide if this was a good use of a Raving Fan (in terms of a testimonial) or just boring advertising?

Wondering what you think…

On the Raving Fan side, you know that this quote isn’t authentic in the sense that it was really manufactured and then ok’d by the exec. What’s more, this VP doesn’t strike me as “Raving Fan.” A guy wearing a suit?

On the other hand… SAS is sending a message that they are for “serious” businesses. And you can trust them because of the trust Lilly has put into them.

(Sorry, but I won’t accept the argument that it is remarkable because I am making a remark about it now…I look for these types of things :-)

Sometimes simple can be remarkable.

But, sometimes simple is boring and not remarkable.

Which is this?