Remarkable Meal…
During a presentation the other day, one attendee asked me:
“do you think customer expectations are rising? Is it a race to the top?”
Answer: Yes.
But you know that.
So, what do you have to do to generate positive Word-of-Mouth so your customers will talk about you?
Bad news: there’s no one answer.
Good news: you can learn from others who do it…and figure out how to apply the essence of that lesson to your business.
Today’s example. The Mini-Bar in DC, which offers a 28 course menu, consisting of ingredients such as liquid nitrogen; agar agar; sodium alginate and calcium chloride.
What's better: You can only call between 9am and 9:05am to make your reservation, for the next month!
Now, that’s remarkable.
Comments
Niko Canner said on 7.02.2008 at 4:52 PM
I'm even more interested in organizations that don't have a remarkable CONCEPT but generate attention simply through the quality of how they execute what they do. I'd vote for Union Square Cafe over Mini-Bar on that front...
jeremy said on 7.02.2008 at 5:03 PM
Niko-I hear you, though I wonder if excellent execution is enough. McDonalds executes excellently, as does WalMart. Are they remarkable?
Perhaps you need Concept AND execution? As in fluff and substance?