Sure, if no one pays attention to you, you’ve got no chance to successfully market your movement.

However, one of the core tenets of Community Driven Marketing is finding Raving Fans and that requires PASSION.

I’ve often said, “if you’re not passionate, we don’t want you.”

So, I was particularly intrigued by Anil Dash’s awesome post on his experience being one of the people on Twitter’s (somewhat controversial) “suggested follower list.”

In short, the huge numbers don’t really add that much value for you.

My invention (one of these days) will be the Passion-o-meter. You’ll wave that like a TSA wand in front of your allies, friends, customers, etc. (in a literal or digital sense), and you’ll be able to assess whom you should cultivate and whom is not a worthwhile investment.

For now: don’t get sucked into the false security of large numbers. Better to find those 1000 fans.