Sometimes you can say “no” to a potential customer and turn them into a Raving Fan.

Lee Prosch reached out to me asking if I would be interested in helping him develop a marketing strategy.

Like most of you, I hate to turn down business, but I had to.

I was at capacity. Here’s what I told him.

 At the moment, I am backlogged in terms of work/contracts.

I will investigate a few other options and connect you if they think they are a good fit. Will that work?

Thanks again for touching base and hope that you’ll still consider me in the future.

The Lesson?

Lee sums it up best.

As a consultant myself, I REALLY appreciate your honesty about availability. 

No better way to make a new customer cranky than committing to work you don't have the capacity for.

Thanks a million for the referrals!