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A few weeks ago, I was in Milwaukee to speak the Wisconsin chapters of the American Marketing Association and the Young Presidents Organization.

Over breakfast, the talk turned to one of my other passions (aside from marketing): football.

And, lo and behold, (just kidding), we had a chance to investigate the idea of Raving Fanhood as it relates to one of America’s great franchises…the Green Bay Packers.

One of the interesting points is how Raving Fans “feed” off each other and that certain common experiences (like sitting through a game at 10 degrees below zero) are a badge of honor.

Furthermore, it reinforces the idea that the “social object” (in this case the Packers) are at the center, but that the connections in and among the Raving Fans (that is Reed’s law) aka ‘be the Connector) is a critical element of your cultivation activities.