I'll throw out there that the purpose of a status update is to: stimulate conversation...
If you can write a short note that gets awareness and attention (see attention economy), that's remarkable.
And, if by doing so, you create a conversation with members of your network, you continue to differentiate yourself.
There are two parts to this:
- write something worth conversing about
- syndicate that content to your social networks
I'll tackle #1 in a later post, but for now, want to share thoughts on #2.
I'm invested in Twitter, FB, Skype (home office line mostly), LinkedIn, and Plaxo.
As an MS employee (note: this blog is my personal opinion, not MS's), I live in Outlook (and frankly, I still think it is the best way to manage, sort, slice/dice contacts).
So at some point, I'm in Outlook each day.
- I use OutTwit as an Outlook add-in which updates my Twitter status directly from Outlook
- I use Twype (my home PC is almost always on) which syncs Twitter with my Skype status message
- From there, it's pretty straightforward:
- in Facebook, you can add the Twitter app and have your FB status reflect your Twitter message
- Tumblr is an aggregation service which pulls feeds from multiple areas (more on that later), but I have Twitter integrated into that
- The new Plaxo has a status update feature and you can integrate that with Twitter as well.
And, as a result, multiple opportunities for network contacts to respond to the conversation starter.
Next up...the Art of the Status Update.