How I Plan to Never Stop Marketing This Year…

January 10, 2012

When I started Never Stop Marketing about 3.5 years ago my intention was to create a beautiful link between the type of marketer I wanted to be and the types of clients who would benefit from how I view the world.

With this blog, the eBooks (CDM, Dandelion Marketing, 10 Ways to Grow Your Fans ), my goal was to provide you, my faithful friends and readers (aka Community of Raving Fans!), with a front row seat as I've pursued this dream with you.

The consulting portion of NSM has been very very good to me. I'm thriving professionally, I'm making many new friends, I'm traveling the world, and I'm even putting plenty of food on my table.

Of the many new friends I've made, one of the more interesting (and persistent) is Ragy Thomas (via Sean O’Rourke).

Ragy is a successful entrepreneur and the second most insightful person I know when it comes to how society is being fundamentally altered as a result of the arrival of all of these social tools Winking smile.

His newest company, Sprinklr, is focused on helping large enterprises build meaningful, authentic, and REAL relationships with a community of customers and do it in a way that is manageable and scalable.

If this sounds familiar and similar to NSM, that's because it is.

When I talked to Ragy 3 months ago, he came straight out and said:

“I’ve seen your stuff and we need you to join us. We’ve raised some money, we’ve got some Fortune 500 clients and I want you on our team.”

My answer…”what are you talking about? I love what I am doing now. Not interested.”

He persisted…and, over time, I realized that this company represented a chance to take my skills and mission of changing marketing to a new level, so I accepted their offer to become the VP of Marketing, effective January 15th.

Yep, I know. I’m still coming to terms with it myself!

We’re going to build an organization that not only Never Stops Marketing itself, but makes it easy for large companies around the world to be Community Driven Marketers!

What Will Change

The consulting, speaking, and training parts of the Never Stop Marketing brand will cease for now.

What Won’t Change

I will continue to use this blog as a place to think about marketing and ask for your involvement/suggestions as I do.

What also won’t change is my expectation that you will continue to offer your advice and keep me honest!

The brand of NSM is eternal. In fact, as one reader said to me, “Never Stop Marketing is a ‘lifestyle brand like Gucci!” (Hey, I’ll take it.)

So, this site and blog will remain a place where people who are committed to the IDEA that you should Never Stop Marketing will have a home.


Transitions are exciting and scary, but they are also a time for reflection. I want to let you know how much I appreciate all or your efforts to help grow the brand and the business over these past 3.5 years.

The best is yet to come!

Stay tuned…and as a wise man once said, Never Stop Marketing!!!! Winking smile

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