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It’s an Attention Economy. Attention leads to viral. You get attention, by being remarkable. That fuels your Community Driven Marketing efforts.
If you aren’t remarkable, you don’t have a chance.
You know that.
But Remarkable and Perfection are two very different things.
You know the statement, “don’t let the perfect be the enemy of the good?”
Same thing applies here.
I’m coaching a friend on improving the WOM-ability of his consulting firm. His job is to make a video blog which he will post and share with his clients.
He did a test run.
It was funny, authentic, and informative. I learned something from it.
But, it wasn’t perfect.
The lighting was a bit off. The guy he interviewed didn’t have a chair and was kneeling on the floor. The sound could have been better.
However, it WAS remarkable. He did a good job interviewing, asked the right questions, and did it quickly. His clients, I am sure, would have learned something.
Instead, he’s holding off until he gets it perfect, which probably will never happen (there’s ALWAYS something you can do better, right?)
As a result, he’s slowing down the marketing train. It probably won’t break him, but the difference in impact between the remarkable and the perfect (as measured by effort) is most likely not that great.
Lesson: I’m not saying that you should put stuff up for the sake of putting it up, but if it’s good enough to get people talking, it’s good enough.
And that is no April Fool’s Joke.
