As Todd Newfield would say, I may be beginning to ‘believe my own B.S.’

But, the more I think about it, the more I see the tables are not only turning, they are being completely flipped over.

Once upon a time, a ‘savvy’ advertising firm would buy ad time for concurrent display on all three networks.

No matter what, you HAD to watch their commercial.

This was called a ‘blockade.’

Now, though, permission is headed in the direction of the consumer (of content, of messages, of products.)

Now, you are able to block messages you don’t want to hear (like I did with Diana).

And it will become easier and easier for you to do that.

Now, you are putting on the blockade.

Here’s how Chris Anderson, author of the Long Tail, and editor of Wired, has begun his blockade efforts.