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By far, one of the most common questions I am asked is:

“Does Community Driven Marketing generate ROI for B2B buyers?”

People assume that the B2B (Business to Business) buyer is vastly different than the B2C (Business to Consumer) buyer.

I’ve argued that “the only difference between B2B buyers and B2C buyers is who is writing the check.”

My work during the past 9 months with Microsoft centered  around helping their partner channel build a Community Driven Marketing engine from the ground up and track the results of those efforts.

Well, the results are in, and they look pretty good.

For Microsoft (they care about net new licensing revenue), we saw a 559% ROI. And this is just the beginning, since the benefits increase over time…as opposed to traditional “campaigns” with decreasing marginal returns.

And, for their partners, Microsoft was able to generate a 300% ROI in new services revenue.

You can read the full case study here.