I now have 3 clients who basically pay me just to “kick them in the butt” on a weekly/monthly basis to stay focused on their strategic marketing initiatives.

At first, it made no sense to me.

But, after talking with them over the first few sessions, I realized why they saw value in it.

There is time in your schedule every day (or week) that you hold sacrosanct. You don’t deviate from it, no matter what. Maybe it’s exercise, yoga, time with your kids, coffee, whatever.

What these clients recognized is that they needed to make marketing a daily priority…and they weren’t doing it.

The whole story of Never Stop Marketing comes from seeing, time and again, companies that would get so busy with their day to day activities and delivery, that they literally shut down their marketing. And, they paid for it later.

Sorry, but you just can’t do this.

Whether it is an 80-20 rule or a 90-10 rule, there is some chunk of your schedule (which must be non-negotiable) during which you are driving marketing activities for the future.

It is those activities, dandelion marketing style, that will build the pipeline for the future.

My cousin, Barry, says that business success comes down to one thing: “It’s all about pipeline.”

Peter Drucker says: “The business enterprise has two—and only two—basic functions: marketing and innovation.”

Whether it is Dr. Drucker or my cousin, Barry, if you want to build for the long haul, commit to the marketing daily regimen.

Post was written while listening to: Doobie Brothers - The Captain And Me - China Grove

• @greggvm the pdf is only "pretty good?" ;-) Just kidding. Thanks for taking the time to read it!
• Fast Vendor Response is Smart Marketing… http://bit.ly/cqNc88