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I’ve blogged on how companies use listen through social media to catalyze pro-active outreach which generates positive Word-of-Mouth before.
But, YOU can also “listen” through social media to gain competitive advantage for yourself (as Angie did).
A few weeks ago, one of the Internet’s visionaries, Jeff Pulver, put out a Tweet saying “I’ll be in DC on June 24th, anything going on that night?”
I replied: “don’t know, but my client, NY Times best-selling author, Dan Pink would love to meet you.”
As a result, Dan and I had the privilege of Pulver’s insights on technology, the future of the internet, the Johnny Bunko marketing strategy and much more for close to two hours.
WELL worth it, if you ask me.
The good news: he validated much of our thinking.
The even better news: he shared some key thoughts on the semantic web, how to manage Facebook and Twitter (hint: have criteria for who you friend/follow and de-friend/un-follow when the value-add isn’t there).
