When, I wrote a recommendation for Halelly on LinkedIn the other day as part of my weekly habit, I was doing it really as a gesture of gratitude and admiration for her work. Nothing more.

I usually think that people don't read the recommendations of others or that, maybe, somewhere down the road, someone would see it.

But, I didn't expect an email via LinkedIn 10 minutes later from Ytzik, asking to be introduced to Halelly.

Turns out, in his LinkedIn newsfeed he saw "Jeremy Epstein recommends Halelly."

So, he clicked on it, saw that she had something to potentially offer him (and vice versa) and reached out.

Lesson: Promote your friends and your network in genuine ways and the other members of your network potentially benefit. One other way to "be the connector."