At the core of Community Driven Marketing are the "Raving Fans."
These are the people who are so passionate about your product or service that they would stand on a street corner and shout their love for you to passers-by.
If you have no "Raving Fans," you have a problem, but how do you create more...faster?
Well, Karen, a long-time blog reader and "raving fan" of mine (thank you, Karen!) sent me a note describing how she is doing it at her firm.
My company is working on an internal process for “being remarkable.”
We call it making our mark, and we have split that into “making WOW moments” which are repeatable customer service actions in a process and the “It Factor” which are not repeatable customer service actions in a process.
Each department manager is charting their processes that touch customers the most, so we can identify where there is potential to be remarkable.
From there, we are going to brainstorm ways that we can make our mark with our clients. When we get a little further with it I’ll give you an update. We realize it’s going to be a long process…
This is a great example.
Find all of your customer touchpoints and think about how you can make each one of them...no matter how mundane...something worth talking about.