Sushi and Marketing Mastery

December 3, 2012

Find your passion and then commit fully to it.

That’s one of the key messages of a fantastic movie that I watched recently (with my kids as well) called “Jiro Dreams of Sushi.”

You learn the story of the 85 year old who is regarded as the world’s greatest sushi chef and his lifelong dedication to his craft.

Plus, you get a pretty clear picture of what it takes to become (and stay) the best in your field.

The movie isn’t about sushi. It’s about, well, a lot of things, but it’s a blueprint for mastery.

Most of us don’t achieve that level and Jiro’s dedication shows us why and why it’s so rare. And, I suppose, it helps us appreciate Mastery when we see it.

So, if becoming a Marketing master is on your list and you truly want to Never Stop Marketing, Jiro’s on the team.

Learn from him.

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