JackBe has been a client of Never Stop Marketing for 18 months. They helped build the concept of Community Driven Marketing.
Together, we were nominated and recognized as a finalist for the prestigious Groundswell Awards from Forrester.
By all accounts, they are Raving Fans of Never Stop Marketing, have provided me with hours of valuable insights and numerous referrals (hence the “commission” check pictured below) and I am HONORED to have been part of their team.
Given the growth of Never Stop Marketing and the nature of our retainer relationship, I started to come to a painful realization.
As I am in the Raving Fan creation business, I was concerned that I would not be able to provide the good folks at JackBe with a level of service that would lead them to walk away each month saying:
“Man, we should have paid him more.”
So, we were faced with a choice.
Either
- change the nature of the retainer (not practical at the moment for them) or
- discontinue the relationship for the time being.
As difficult as it was, I realized that the best piece of marketing that I could do was to say “we need to end this relationship for now.” Essentially, I had to fire myself.
So, that’s what we did.
And immediately after that, Jess gave me this Raving Fan testimonial (video below)!
Lesson: If you can’t serve the customer in a Remarkable way that will create Raving Fan experiences (for whatever reason), the best thing you can do is pro-actively bow out.
For more JackBe video testimonials, see Luis-CEO and Chris-VP of Marketing.
