Every nook and cranny of your business is an opportunity for you to do something Remarkable and give your customers a reason to talk about you. The mundane is ignored. In an attention economy, being ignored makes you irrelevant and well, that doesn’t help you sell anything.

Today’s example comes from the Hilton Garden Inn in Albany, NY.

You’ve seen a million “Do Not Disturb” signs.

They took their partnership with the Rockettes and added a little bit of flair, something that made you think and smile when you hang it on your door.

Nothing too fancy, nothing too expensive, just someone saying “hmmm…what if we made our DND signs a bit more exciting?”