Unless you really know that they want it.

Yesterday, Angie's note inspired me to realize that your name (reputation/personal brand) was the PRIMARY reason why someone would (or would not) read your message.

Now, think about this in the context of much of what is happening online.

Companies, website, Facebook applications...they all make it easy for you to invite your friends or share things with them.

Just because it is easy for you to upload 500 pictures from your vacation doesn't mean I want to see them.

And, just because it is easy for you to invite all of your friends to your new Facebook group or cause, doesn't mean that I want to join.

If it's relevant, sure, invite your friends, but only if you KNOW that it is relevant.

Because if it isn't, you are taking a big risk.

As David Berkowitz blogged, “No, I Don't Want to Join Your Group (Nor am I a Fan)”

And, if you look down below the group invites that you receive on Facebook now, you'll see the line that says "Ignore All Invites From This Friend." 

When someone clicks on that, you become like Diana.

For all intents and purposes, your 'marketing messages' just don't exist.

You have lost relevance.

You have lost permission.

And you don't need me to tell you that you can't afford to have that happen.

 

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