I can't really do much better than copy verbatim what Ben McConnell wrote about this video from a Dominos franchise owner in Chicago.

Over the years, we've featured severalways to apologize for service problems.

This is my all-time favorite apology.

Beth introduces us to Ramon De Leon, who owns several Domino's Pizzas stores in Chicago. Ramon apologized to a customer named Amy recently when one of his stores fouled up her order.

What I love about Ramon's video apology:

• He's not reading from a script.
• He includes the general manager of the store in question, who performs his video penance well.
• He apologizes with flair, not like a corporate drone.

It's the flair, of course, that pushes this video apology over the top, making it something Amy, her friends and co-workers are sure to talk about, if not love.