My cousin, Barry, is a consummate deal-maker. He's always on the move, asking questions, trying new things, bundle of energy.

When he calls you, he can ramble off a stream-of-conscious train of thought about a business opportunity that can make your head spin.

But, he doesn't.

He knows that most people can't consume all of his information at once.

So, as he says, he offers up an idea and "lets it percolate."

He knows that, if he does that, somewhere down the road...while driving, showering, or just talking to someone else, you'll come up with the answer for him.

Talking to your community of raving fans is the same.

Just because you CAN write a 1,000 word email describing every market nuance, doesn't mean they want to hear it.

Back when Dan Pink and I started promoting Johnny Bunko, we would release 1 page of the book (it's a graphic novel) ever 2-4 days. I called this "drip irrigation" of the concept.

Slowly, but surely, people got into it.

There's a lesson here...your community doesn't work for you. You work for them. Give them a little bit to ponder every so often.

Soon, you'll see the community driven marketing take shape.