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I've generally used the term "drip irrigation" to describe the process of nurturing relationships over time. You make a point of "dripping" a little bit over a long time and eventually, your network/prospect/client gets the full picture.
Well, my friend, Debbie Weil has a better analogy. She calls them 'digital cupcakes.'
I think it's a more appealing visual and accurately summarizes what we all need to be doing.



