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If you don't have raving fans, what can you do to create them?

Community Driven Marketing as a discipline depends on their existence.

Karen sent me a note explaining how she was implementing a process in her firm to create them.

And last night, I took my own stab at it.

In a combination of connecting like-minded people, seeking to be remarkable, and delivering value to clients, I took some some of my clients to dinner at Mie N Yu (another client).

Of course, we had a wonderful meal based on the restaurant's theme of the Silk Road experience, but I also put my clients to work.

Yes, I did!

Prior to our meal, I created a simple spreadsheet/checklist of every single "touchpoint" each of us experienced before and during the evening (we also added as we went).

Then, I asked them to do two things.

1. Say whether the touchpoint was "remarkable" or not
2. Explain why (or why not).

At the end of the night, we had a "crowdsourced" and "user-generated" feedback that I could share back with the Mie N Yu management.

My homework assignment: operationalize this and formalize the Customer Touchpoint Assessment process (tm).

Now, your homework assignment (and think about your personal brand as well):

1. Think about your various touchpoints.
2. List them out.
3. Make them remarkable.

It only takes 20% more effort.

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