Any reader of this blog knows how I feel about that.
So, the other day, when my friend and former Microsoft colleague, Sanjay reached out to me, I had no choice but to stick to my guns.
I told him flat out…NO.
The reason is that, my understanding of why people come to this blog is for the intersection between marketing, technology, and relationships (those are my passions).
If I deviate from that to promote a Microsoft-sponsored event to help start-ups build on the CRM platform in Boston….well, then, I am on the slippery slope to losing your permission.
And, most of my readers, just wouldn’t care about that type of event. If it’s not relevant, you start tuning me out.
So, I told him I wouldn’t do it.
But, I suppose there are always ways to kill two birds with one stone ;-)