In the practice what you preach category comes the following anecdote on the value of building a conversation-based community.

A few weeks ago, I posted about the challenges I was hearing from a few people (Tom being most vocal) that my company didn't have a name. After all, it is just I alone who am selling myself, so what is the big deal, right?

Well, did I ever hear it from Morris and Jacob.

They pushed me hard and a multi-email discussion ensued.

Morris, the former CEO of a multi-million dollar company, then spent 90 minutes on the phone with me brainstorming.

He asked questions and listened.

We searched available domain names.

Circulated lists around back to Tom and Jacob.

Then, early on a Monday morning, Morris called up and like a pumped up football player about to storm the field prior to a game, he said:

"I've been thinking about your company name all weekend and talking about it with my wife...and I've got it!!!"

Now, before I reveal what Morris said, let's take a look at this.

Morris has plenty of other things to be doing with his time. He's got zero financial investment in my consulting efforts.

In fact, we'd only met in person, once...5 years ago.

And now, he's talking and thinking about what the name of my burgeoning consulting business should be!

It's like I have an outsourced strategy team...that works for free. (Kind of like our little Purell experiment, right?)

So, what is the name he suggested?

Market Murmur (MarketMurmur.com)

Why?

In Morris' words, "what you are doing in terms of word-of-mouth marketing, building community, and using social media (in the macro sense) is stimulating this ongoing murmur about your clients' products and services.

It's as if you are looking out at a crowd and hearing this murmur...and that murmur is about you."

Now it is your turn...let's weigh in.

 

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