Andy Sernovitz challenged me (yes, I took it personally) and all of us to continue to edit what our brands stand for.

He said we need a laser-focused commitment to being the #1 person for __________.

So, I’ve been haunted by this question for a while now.

But, here’s my answer.

My goal is to be the guy you call if you want to figure out how to create a community of customers/clients that willingly do your marketing for you.

The buzzword I am giving this discipline is “Community Driven Marketing.”

• It’s what we did with Dan Pink and the customer-led Bunko Breakfast series. It’s what we are doing at JackBe.
• It’s highly scalable.
• The ROI is phenomenal.
• Focuses on “Raving Fans” as your most valuable asset.
• Builds upon my passion for Internet/Social Media/Productivity
• And is all predicated upon a truly permission-based relationship.

OK, readers, you’ve kept me honest in the past. Your turn.

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