Well, sort of.

They will get to that next year. :-)

Ok, that was glib, I admit it.

Here's why. Today they published their report about the future of the Social Web.

The big takeaway?

First, get started with you social applications now, or you will be completely overmatched as social technology gets woven into the fabric of the Internet.

And beyond that, focus more on finding your fans, since they and their friends and friends of friends will be your most important asset in this new world.

Sounds familiar. Raving Fans, anyone?

BTW, I still think Groundswell is one of the best social media practitioner's guides out there.

Looking forward to their report on the need for Community Driven Marketing. In the meantime, I'm raising rates ;-)

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