Over the course of the next few days, the blog will feature my new whitepaper: Community Driven Marketing: The Power of the Raving fan.
You can download the full PDF version here.
Meet Curtis, A Raving Fan
Curtis Takahashi lives in Snohomish County, Washington. He works for the Workforce Development Council. 
Curtis is also a devotee of New York Times best-selling author, Dan Pink, and Dan’s book “The Adventures of Johnny Bunko: The Last Career Guide You Will Ever Need.”
Curtis is such a fan that he reached out to Dan and volunteered to host a “Bunko Breakfast.” He promised to introduce the attendees to the ideas in the book and share his excitement and passion. All he needed from Dan was 6 free copies to use as giveaways.
Curtis would take care of the rest. The logistics, the beverages, even the event promotion. Dan did not even need to be there.
For Dan Pink, this was a godsend.
There are 800 books released per day in the US alone.
Even for a world-famous author, this is a daunting amount of competition.
So, to have a customer willingly, and essentially for free, host an event which would identify, promote, and serve as a testimonial for The Adventures of Johnny Bunko…. well, that is advertising you just cannot buy.
What’s more, it is probably safe to say that no strategic plan for the promotion of Dan’s book would have included the Workforce Development Council of Snohomish County, Washington.
Curtis pulled off his event. 50 people sat for 2 hours talking about the book, while Dan Pink was on the other side of the country.
The ROI on the event? Basically infinity.
Every company would like a Curtis (or a 1000) for themselves. Curtis is a Raving Fan.
Curtis is also a devotee of New York Times best-selling author, Dan Pink, and Dan’s book “The Adventures of Johnny Bunko: The Last Career Guide You Will Ever Need.”
Curtis is such a fan that he reached out to Dan and volunteered to host a “Bunko Breakfast.” He promised to introduce the attendees to the ideas in the book and share his excitement and passion. All he needed from Dan was 6 free copies to use as giveaways.
Curtis would take care of the rest. The logistics, the beverages, even the event promotion. Dan did not even need to be there.
For Dan Pink, this was a godsend.
There are 800 books released per day in the US alone.
Even for a world-famous author, this is a daunting amount of competition.
So, to have a customer willingly, and essentially for free, host an event which would identify, promote, and serve as a testimonial for The Adventures of Johnny Bunko…. well, that is advertising you just cannot buy.
What’s more, it is probably safe to say that no strategic plan for the promotion of Dan’s book would have included the Workforce Development Council of Snohomish County, Washington.
Curtis pulled off his event. 50 people sat for 2 hours talking about the book, while Dan Pink was on the other side of the country.
The ROI on the event? Basically infinity.
Every company would like a Curtis (or a 1000) for themselves. Curtis is a Raving Fan.
Next up: What is a Raving Fan?