Part 2 of my new whitepaper: Community Driven Marketing: The Power of the Raving Fan.
What is a Raving Fan?
In the sporting world, Raving Fans are the people who go to a game with their faces and chests painted with the team colors. 
In the business world, these are the people (and you are probably one of them for at least one product or service), who will talk about their favorite product to anyone at anytime.
Has anyone ever preached to you about their love of an iPhone? Or Tivo? Or Birkenstocks?
Raving Fans blog about you.
Their status updates reflect their love of you.
They update their profile picture to show their commitment to you.
You’ve heard about the passionate users of Harley-Davidson, but what about women who are relentlessly passionate about their Yes To Carrots cosmetics ?
It happens a lot. Raving Fans create new (highly cost-effective) sales for you.
And the best part?
They do all of this for FREE. Because they want to, not because they have to.
In the business world, these are the people (and you are probably one of them for at least one product or service), who will talk about their favorite product to anyone at anytime.
Has anyone ever preached to you about their love of an iPhone? Or Tivo? Or Birkenstocks?
Raving Fans blog about you.
Their status updates reflect their love of you.
They update their profile picture to show their commitment to you.
You’ve heard about the passionate users of Harley-Davidson, but what about women who are relentlessly passionate about their Yes To Carrots cosmetics ?
It happens a lot. Raving Fans create new (highly cost-effective) sales for you.
And the best part?
They do all of this for FREE. Because they want to, not because they have to.
