Long-time blog readers know that I look at the humble business card as the origin of “being remarkable.”
Simply because it is so commonplace.
When you hand a business card over to someone, you have a chance-at that moment-to truly differentiate yourself, send a message, tell a story.
You are different.
You are creative.
Marketing comes down to the details. It’s the small stuff that matters.
Thanks to Moo.com I have created my own business card.
My strategy is simple.
Print 100, hand them out, see if people “make remarks about them.”
And, if so, what kind?
So now, I am on Revision 3.
The fronts are all the same (basic contact info), but I add the “thanks” to imply that you don’t have to take my card.
The three options are
- picture of me with a tie
- sketch picture of me (thanks to Yoni’s cool Verizon phone functionality)
- a guy listening, since I call “listening the new marketing.” (He was the only one on the back of Rev 2 and it gave me an opportunity to answer the question of “why is this guy on your card?")
I’m leaning towards #1 or #2 now.