In Search of the Remarkable Business Card…

October 26, 2008

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Long-time blog readers know that I look at the humble business card as the origin of “being remarkable.”

Why?

Simply because it is so commonplace.

When you hand a business card over to someone, you have a chance-at that moment-to truly differentiate yourself, send a message, tell a story.

You are different.

You are creative.

Marketing comes down to the details. It’s the small stuff that matters.

Now, while I still think that Joey Coleman has the best card I’ve ever seen, I’m in a perpetual beta effort to drive towards his standard.

Thanks to Moo.com I have created my own business card.

My strategy is simple.

Print 100, hand them out, see if people “make remarks about them.”

And, if so, what kind?

So now, I am on Revision 3.

The fronts are all the same (basic contact info), but I add the “thanks” to imply that you don’t have to take my card.

The three options are

  1. picture of me with a tie
  2. sketch picture of me (thanks to Yoni’s cool Verizon phone functionality)
  3. a guy listening, since I call “listening the new marketing.” (He was the only one on the back of Rev 2 and it gave me an opportunity to answer the question of “why is this guy on your card?")

I’m leaning towards #1 or #2 now.

Thoughts?

 

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Comments

Dave Weinberg said on 10.26.2008 at 11:21 PM

If you could recreate the guy with the headphones, only it be you.... I'd go with that. Same image, just your face.

Getting my new card in the mail tomorrow, I went with gotprint.com this time. A bit cheaper, you'll have to let me know if you like the results.


Bethel Nathan said on 10.26.2008 at 11:57 PM

I'd agree with Dave in that the guy listening is most intriguing and relevant, but better you than him. If it was that picture, I wouldn't do it, as it's not clear at all why it would be there. If you could recreate it with you, I would.

If you can't recreate that picture, I like the sketch of you the most, although none really speak to me.

My first reaction to the card with your picture in a suit and tie is that you are a real estate agent - that's the norm for so many of them.


Beast said on 10.27.2008 at 1:46 AM

a sketch of you (w/ the glasses and the tie) with your ear to the ground, and a team of horses galloping in the far distance.


Adam said on 10.27.2008 at 1:12 PM

Jer:

I don't like any of the 3. I do agree with Dave et al but I'm not sure the headphones is the best you could come up with. It's a bit passive. Are you saying you're the listener? How does that jive with you being a marketing navigator. This is branding confusion.


Gadi said on 10.28.2008 at 11:42 AM

I think random guy evokes more of a response then if Jeremy had the headphones on. But, there is the personal brand to remember.

What about this. Similiar to the I met Joe at ... with the check boxes.

I am connected to Jeremy though

_ MySpace

_ Facebook

_ Twitter

_ LinkedIn

etc.


Guy down the street said on 10.29.2008 at 12:44 PM

I like the idea of having a remarkable business card. None of the three current alternatives get me very excited. I would recommend going with an image or icon that is not you -- marketing is about the client/customer, right? How about a visual relating to one of the best WOM efforts that you know? Then you can facilitate a discussion about a topic that helps you sell yourself.


jeremy said on 10.29.2008 at 4:08 PM

I really like all of these comments and I am getting a good visual for the next rev.

A living example of why community can be valuable.