The objective of the Customer Touchpoint Awareness process (which you can certainly do yourself, if you want) is to inject an element of “Remarkability” into as many nooks and crannies of your business as possible.

We’ve seen this in out of office messages, voice mails, and many other places.

Today’s example comes from Becky Briggs of Our Gift Biz.

I met Becky at WOM Slam 5 and afterwards, she followed up with a great note, but what caught my eye was the end of her email signature.

Becky Briggs-CEO
Our Gift Biz, Inc.
301-762-1225
www.ourgiftbiz.com
"We take the guesswork out of gift-giving."
What do Queen Rania of Jordan, The White House and Edie Falco all have in common?
Answer: They have all received baskets from Our Gift Biz.

In an attention economy, you want to find as many (good) reasons as you can to give people to talk about you. Becky did exactly that.

And you know what? It didn’t cost her all that much.