I’ve written about trust a lot before, but it’s worth doing so again.
When you foster and cultivate a community of trust, you are making an investment in the exponential growth of your business (and probably your life/marriage, but I’m know more about marketing than I do about that topic).
Today’s example comes via my friend, Daniel Anguiano. Here’s the thread. Made possible because Daniel believed I actually cared what he had to say. And I do. Genuinely.
Once you show your community that you do care, you’ll get unsolicited, valuable feedback often.
If you don’t, you won’t hear from them.
Here’s the thread:
Hope this e-mail finds you well. I am sending you this feedback about your site because I really like your blog. Besides, I know you in person and I am sure that you will appreciate the constructive criticism and take it positively (ultimately I read your blog so this is also for my benefit J). With this preamble, I am now going straight forward to the point and without any sugar coating.
1) It is Crowded!!
a. Top banner: Ask me to Drag this icon to my taskbar, there two broken links, two links that I cannot even see “learn ab” and “Site Pinn”. Followed by a page that is trying to open showing ¼ of your logo
b. Your logotype (a precious asset) is covered. I can hardly see it
c. There is a pop up banner that tell me to check out the features on the [very bright, red] toolbar below…. Just in case that I have not seen it already
2) After all this banner promotion, what is left? – A cover title “Do you share Our Passi” and a Quote. That’s it
3) I do not know where to click next. I wanted to read your latest blog but I couldn’t find the content. I had to click on four different links to start reading your blog
4) Had I not liked your blog that much, I would have given up by now and go to a different site
First off, you are the man!!! Thanks for sending this in. I am going to blog on it.
Second..you’re using IE (most ppl aren’t ;-)
Just kidding…a friend of mine suggested that I use site pinning. I should kill the Wibiya bar at the bottom, however. You are right about that
As you may know, I’m now working at Sprinklr (MS is a client, btw), so I haven’t really been that focused on the NSM site (but you make a good point and I’ll tweak those).
More importantly is the fact that you felt comfortable enough to share this with me. That means a lot and speaks to your character. Thank you for that.
And his final response:
No problem, I am glad that this e-mail was helpful. It is hard to tell how people are going to react constructive criticism but I knew you will take it positively
And…to make it all worthwhile, I made the changes…showing that I really meant it.