One of the constant themes on this blog is that “being Remarkable” is the key to marketing success.

Look at all of your customer touchpoints (including Accounts Payable!) and figure out how to do them so that others make a remark about it.

And become your Raving Fan.

And want to tell their network about it.

I just got off the phone with Pradeep Rathinam, CEO of Aditi Technologies who pointed me to this video showing how his new employees were welcomed on their first day of work.

This is an important point not to be ignored.

It’s not just your customers who can be Raving Fans, it’s everyone or anyone who has a vested interest in your success as a company—your vendors and your employees, among them.

Give ‘em something worth talking about (you don’t always need an elephant!) and you’ll be pouring gasoline on the fire.

Remember….marketing today is gasoline, not matches.