My wife prefers that I not post any pictures of our kids online. So, when I got back from my sister’s wedding a few months ago, I had the tough job of telling her, “I didn’t post any pictures of the kids from the wedding, but 12 people already have.”

That’s the age we live in now.

You don’t control your own privacy anymore.

And that can be scary.

Very scary.

I was inspired to write this post because of something I read on Mitch Joel’s blog a few months ago, When You're Online Even When You're Not Online. His fictitious story is one that is going to happen to all of us sooner or later.

The fact is…you can’t hide anymore. It’s one of my survival strategies for the Attention Economy, in fact.

And, if you aren’t paranoid enough thinking about what your friends/network “innocuously” are sharing about you, here are 25 things that Google knows about you.

As Sun CEO, Scott McNealy reportedly once said, “Privacy is dead, deal with it,” so you as a Global MicroBrand, and as a would-be world-class marketer have a choice.

You can bury your head in the sand and wish that the world was different.

Or, you can accept and embrace it.

What this means, of course, is that you need to be prepared to defend your actions, live and act consciously, and recognize that some people will not like what they find out about you or your company.

But, others will.

Others will admire the way you live your life and the way your company drives towards its noble mission.

You got it, your Raving Fans.

Stick with them, cultivate and cherish them. Then, when those moments of Accountability come (assuming you’ve been open and honest and earned the trust all along), you’ll have an army of supporters standing by your side.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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