One of the key elements in building a community of passionate fans is understanding what makes them tick…what REALLY makes them tick.
It’s not money.
It’s usually something else.
But, we don’t want to assume we know (I assume you know why
).
We need to ask.
There are types of people (generalizations work because they are generally accurate) who are/want to be connected to you.
It’s your job to understand-in large, but not rigid groupings, what the characteristics of those people are.
One way to do this is through Personas. For a great primer on this, listen to Josh Duncan’s podcast on the topic.
This came to mind the other day as I was driving carpool and saw this car in front of me.
My question was: what would motivate someone to spend $100 on a vanity plate telling you they have an Audi when the car they are driving is an Audi?
Identifying that can help you tell a better story and inspire people to talk about you.





