Nine out of 10 business books don't live up to the hype. The Network Always Wins is not one of those. Pre-order it now.
Most of the time, they are very good articles and someone says "hey, you should write a book about that." In reality, they shouldn't.
I'm embarrassed to say that, until about 3 weeks ago, I had never heard of Peter Hinssen. I was privileged to share a stage with him at the Microsoft CXO Next summit for 300 enterprise CIOs in Redmond, WA.
Man, I wish I had heard of him before. I just finished devouring his book, The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market, which is EXCELLENT.
I often say that it's not about social media, it's about how social technologies transforms every part of business (and the world).
Well, Peter gets all of that...and more. He clearly articulates how industries, paradigms, and organizations are going to be disrupted (and need to be) because of the arrival of highly connected, effective, costless (basically) networks.
Hence the name.
If you are concerned about your own career (well, the idea of career is dead, according to Hinssen), the future competitiveness of your kids, your company, or your country...then you MUST read this book as soon as you can.
If you want to get laid off or stagnate, then skip it.