To survive (or better, thrive!) in the Attention Economy and have your Raving Fans spread the word for you, you need to be Remarkable.

Not just in your core business, be it a product or a service, but in the experience that surrounds it.

Any permission-based interaction with a member of your network is a chance to create a story and get them talking about you…

Or an opportunity missed where you settled for dull, boring, and same old, same old.

You know this from your experiences at hotels (mint on a pillow) to a restaurant (the maitre’d remembered your name) to the airline (free upgrade).

Little things can (and do) make a HUGE difference.

The Never Stop Marketing Customer Touchpoint Assessment (tm) is a process for helping you and your organization:

1. drive awareness of the existence (and importance) of all of touchpoints throughout your organization, from the obvious to the not so obvious (like legal, employee orientation, and accounts payable)
2. elicit the essence of your brand so that the feel of the experience your customers and prospects have when they interact is consistent with the story you want told
3. identify the “low-hanging fruit” for rapidly making a difference in the experience of each touchpoint
4. co-create a series of recommendations which can be tested and measured at each touchpoint
5. develop an implementation plan so you can roll out the recommendations at a pace that makes sense
6. establish meaningful metrics so you can track the actual financial impact back towards your organization

 

To find out more, drop us a line.