Building Community Driven Marketing (CDM) engines is about finding and engaging with your "raving fans."

So, it's particularly exciting when I get to work with a company that has a passionate, almost fanatical community already.

Think that people don't get fired up about Yes To Carrots and their phenomenal line of Face/Body/Hand/Hair/Lip care products that are sold in 17 countries around the world?

Think again.

Here is a snapshot of some our first Twitter conversations.

The team at YTC (world HQ in Israel) is just great.

I am privileged that they have selected me to help be a part of their CDM efforts.

get some of these awesome products yourself.