NY Times Best-Selling Author Dan Pink On Our Working Relationship…

July 23, 2008

It’s always nice when a client writes a nice testimonial. But when that client (Dan Pink) is a NY Times best-selling author, well, the words just flow…

Here is Dan in his own words:

“Jeremy Epstein is one of the savviest marketing minds I've encountered in a long time. It's a been a pleasure working with him the last six months.

I brought on Jeremy to help me spread the word about my latest book, THE ADVENTURES OF JOHNNY BUNKO. Since this book was different from my previous books, I knew I needed a marketing approach that was equally different. And since I wasn't exactly an expert in the burgeoning world of social media, I needed someone who was. Jeremy answered the call.

He explained both the meta ("Marketing is about gasoline, not matches") and the micro ("Here's why Twitter is cool") of this new world and formulated a first-rate strategy for using these new media to reach readers and, ultimately, to sell books. He took charge of the Johnny Bunko website, configuring it in a way to increase reader participation and engagement. (One of his most ingenious ideas was to release a couple of pages from the book every few days in the hopes of luring readers in -- a strategy he called "drip irrigation" and that I've shamelessly stolen.)

Even more important, he monitored the numbers for the site -- and based on those data, tweaked and reconfigured the site to maximize its value. When we hit a few technical snags, he found the world's greatest guru for our web software -- and proved to be an astonishingly skilled project manager as well. He also created the Johnny Bunko fan page on Facebook, which quickly attracted several hundred members.

Jeremy also pushed me in a way most consultants never do.

Because of him, I'm on Facebook -- and I'm beginning to understand the site's unique advantages. Because of him, I am leaving comments on more and more blogs -- and that's proving to be an incredible way to connect with readers. Because of him, I'm using Twitter -- and, at last, I get it. (I've also grown surprisingly skilled at expressing myself in precisely 140 characters -- no more, no less -- as this little sentence proves.) One of my own personal evaluations of working with people is whether they teach me something new or push me to perform at a higher level. On this dimension, Jeremy is a star.

Even at the early stages of our relationship, I was impressed by his fresh approach. For instance, he insisted on tying his compensation to sales of the book, a risky move in a tough business like publishing. But he wanted our interests to be perfectly aligned. And he believed so deeply in his strategy that he wanted a piece of the upside.

Jeremy is an outstanding strategic thinker, who isn't afraid to muck around in tactics. And he's a skilled tactician who never loses sight of the broader strategy. He delivered the goods. He taught me a huge amount about social media. He's even a nice guy.

I'd hire him again in a second.”