If you’ve been reading the blog for a while, you’ve heard the term “Global MicroBrand” more than once.

It’s creator is a guy named Hugh MacLeod.

Well, we all have our heroes, so I was super excited to meet him and have a chance to share the stage with him at the YPO Wisconsin September kick-off event in Milwaukee.

And a bonus…meeting and getting to know the work of Nilofer Merchant of Rubicon Consulting (as a history major, love the name!)