Talk about a company with a worldview similar to mine...this innovative company uses the concept of "crowd-sourcing" to deliver super-high quality videos for web distribution...at a fraction of the cost. So, obviously, I am thrilled to announce that GeniusRocket has retained my services.

As I've long said, "you can't make a viral video. You can make a video and hope it goes viral."

What GeniusRocket's model does is to help brand managers and marketers lower the risk (and cost) associated with creating a video.

It's like playing roulette (not the Russian kind). You can put all your money on 1 number (traditional model of video production) or spend the same amount and get 5 or 10 or 20 more videos to spread around (of the same quality, btw-so your payoff is the same).

It's very cool and I'm excited to be working with Mark Walsh, their CEO and someone I've long respected.